As you look to a new year, are you tired of working hard—and then working harder—and reaching the end of the year and feeling like your career didn’t make the progress you wanted to make?
Let me bust two myths for you:
1. Hard work solves everything.
2. Being the best is the path to success
I’m not anti-hard work and I certainly like the idea of being the best. But those two things alone will not take your career to the top.
You need a few more things:
• You need to be perceived as being the best.
• You need to be perceived as being one of one instead of one of many.
• You need to be perceived as being a premium brand.
Here’s why. Your target audience acts on perception. We all do. And your target audience will pay more for a premium brand.
It’s really that simple.
It’s why tonight, you would have to pay more to drink Dom Perignon then you would to drink Moet & Chandon. They are both champagne. One is considerably more expensive because it is a premium brand.
The Brand Blueprint that will change the way you think of what a brand is and what being a brand will do for you.
