The Brand Blueprint will teach you how to discover, develop, and deliver your personal brand.
- Discover Your Brand Identity: Uncover the core values, mission, and vision that define your brand. Understand how to align these elements with your audience’s needs and desires.
- Develop a Strong Brand Strategy: Learn how to create a brand strategy that communicates your unique value proposition across all platforms. Focus on brand positioning, messaging, and visual identity.
- Deliver Consistent Brand Experiences: Explore how to implement your brand effectively, ensuring consistency in every touchpoint, from marketing materials to customer interactions.
Module 1: The Power of Perception
You will learn about what Brand really is both at a personal and professional level. You’ll discover how Brand impacts your career, your income, your influence, and your future prospects.
We then explore how perception shapes Brand, both in terms of how you perceive others and how others perceive you.
Module 1 Will Teach You:
- What Brand is and how it applies to professionals, teams, organizations, products, and services
- The difference between perception and reality, and the importance of aligning perception WITH reality
- How to increase your effectiveness as a leader by leveraging the power of Brand and perception
Module 2: Brand Discovery
You learn the process for identifying and defining the elements of your personal Brand. From there you will refine and prioritize those elements to help create a Brand that can guide you to success.
Module 2 Will Teach You:
- How to identify the core elements of your Brand
- How to prioritize the most important Brand values that define your Brand and your identity moving forward
Module 3: Brand Development: Building Your Brand Promise
Building on the previous lesson where we identified key elements of your Brand, we proceed to creating a Brand Baseline and Brand Promise that help you find your target market and helps your target market find you.
Your Brand Baseline and Brand Promise give you a foundation to become a leader no one can compete with.
Module 3 Will Teach You:
- How to address four key areas to create your Brand Baseline
- How to merge the elements of your Brand into a narrative we call the Brand Promise that reflects your unique professional qualities and approach and sets you apart from your competition.
- How to implement your Brand in real-life scenarios and ensure that your future decisions align with your Brand for the best possible results
Module 4: Using the Prioritizer for other applications
The key to success and fulfillment is consistently focusing on and acting on your priorities.
This module explores how you can use The Prioritizer tool to help you discover your priorities in a myriad of situations.
Module 4 Will Teach You:
- How to use The Prioritizer to establish priorities and make decisions about topics ranging from meeting agendas to presentation elements to goals and priorities for each work week.
what They're Saying
Client Testimonials
My first presentation to a customer after learning Presentation Transformation resulted in a major WIN. The training really paid off. It was surprisingly easy to incorporate the approach and storytelling into a complex sales presentation.
I really enjoyed the entire program, and found participating very valuable. I’m “new” in a variety of ways – new to the organization, new to this kind of role – so I have had to get pretty comfortable being uncomfortable. For me, the practicality of the method you taught us was refreshing. So often, especially in this industry, most training is jargon-heavy, theory-heavy, etc. and it was so nice to be able to absorb the method and then apply it easily.
I give quarterly town hall sessions with all our employees (700+). The story approach Gerry teaches allows me to adapt to the audience and grab them with something they relate. The stories Gerry’s approach helps me craft helps my people understand why we have to operate a business running at Mach 1 vs: 80 mph—and how to do it! The program concepts are awesome and easy to apply!
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