by admin | Mar 18, 2025 | Branding, Business Tips
Have you ever wondered why some brands maintain a clear identity while others seem to falter? **70% of consumers** say they are more likely to engage with brands that present a consistent message. Brand consistency is not just a marketing buzzword; it’s a crucial...
by admin | Mar 9, 2025 | Communication
The flight attendant leaned against the wall outside of the restroom and spoke into a microphone, broadcasting her voice throughout the cabin of the plane. She said her name and it didn’t register. It didn’t stick. Neither did anything else she said. And it didn’t...
by admin | Mar 5, 2025 | Branding
I really hope it doesn’t happen too soon, but the day will come when they write my obituary. It won’t take long. It will take 10 words, exactly. Gerry with a G. The hay is in the barn. Simple as that. And the reason for it is simple too. That’s...
by admin | Mar 5, 2025 | Branding
As you look to a new year, are you tired of working hard—and then working harder—and reaching the end of the year and feeling like your career didn’t make the progress you wanted to make? Let me bust two myths for you: 1. Hard work solves everything. ...
by admin | Mar 5, 2025 | Branding
Green confetti fell from the Super Bowl roof of the New Orleans SuperDome as the Philadelphia Eagles celebrated and the Kansas Chiefs walked off the field with their heads down. And just like that another NFL season came to an end the way it always does, with only one...
